Beyond the Workshop - Sigmavision

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A Strategy taking Free Tyre Checks to the Consumer

A Strategy taking Free Tyre Checks to the Consumer
Too many drivers fail to understand the importance of tyre maintenance and don’t make time to check their tyre tread depth

To address this low awareness of tyre safety, Sigmavision’s ‘Beyond the Workshop’ strategy deploys Drive Over ramps in public locations, such as car parks, supermarkets and petrol stations. Motorists can frequently interact with the tyre measurement equipment by driving over TreadReader ramps to receive free tyre checks.  Tyre tread depth data is then presented to the customer in an easy to understand way, using patented TreadReader 3D tyre scan technology.

Participating tyre retailers can provide incentives to motorists via promotional campaigns and discount vouchers, to generate significant business opportunities for replacement tyres and tyre related services such as wheel alignment.

Sigmavision’s ‘Beyond the Workshop’ free tyre check strategy has been advanced with an investment by Nokian Tyres plc and the launch of the SnapSkan proposition.

Nokian Tyres’ SnapSkan Service video >

Free Forecourt Tyre Checks from SK Networks >

A Revolution in Tyre Safety for the Motorist

Education

Nokian Tyres’ Snapskan service, using the TreadReader Drive over ramp, revealed that 25% of drivers have no idea what condition their tyres are in. Many are also unaware of how tread depth impacts road safety.

Convenience

Placed in retail locations, such as a city centre car park, TreadReader ramps provides swift and accurate tread depth measurement and tyre wear analysis. Results are sent, free of charge, directly to the motorist on their mobile device.

Incentives

Tyres are often a distress purchase. However, the cost of new tyres is less daunting for the motorist if the importance of tyres is better understood and when a discount to incentivise purchase is offered by participating retailers.

Product Comparison

Integrated with TreadManager Cloud Service
*Coming Soon*
xx
Produces detailed 3D tread depth scanxx
Integrates with garage management systemxx
Produces operator report incorporating vehicle ID and colour coded tread depth indicatorsxx
Fully automatic system with no operator interventionx
Surface or flush mounted and best suited to service drive applicationsx
Suitable for service bay, mobile and roadside applicationsx
Provides accurate reading even for wet or dirty tyresxx
Integrated with TreadManager Cloud Service
*Coming Soon*
xx
Produces detailed 3D tread depth scanxx
Integrates with garage management systemxx
Produces operator report incorporating vehicle ID and colour coded tread depth indicatorsxx
Fully automatic system with no operator interventionx
Surface or flush mounted and best suited to service drive applicationsx
Suitable for service bay, mobile and roadside applicationsx
Provides accurate reading even for wet or dirty tyresxx
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