Too many drivers fail to understand the importance of tyre maintenance and don’t make time to check their tyre tread depth
To address this low awareness of tyre safety, Sigmavision’s ‘Beyond the Workshop’ strategy deploys Drive Over ramps in public locations, such as car parks, supermarkets and petrol stations. Motorists can frequently interact with the tyre measurement equipment by driving over TreadReader ramps to receive free tyre checks. Tyre tread depth data is then presented to the customer in an easy to understand way, using patented TreadReader 3D tyre scan technology.
Participating tyre retailers can provide incentives to motorists via promotional campaigns and discount vouchers, to generate significant business opportunities for replacement tyres and tyre related services such as wheel alignment.
Sigmavision’s ‘Beyond the Workshop’ free tyre check strategy has been advanced with an investment by Nokian Tyres plc and the launch of the SnapSkan proposition.
Nokian Tyres’ SnapSkan Service video >